Lexus, Toyota, Honda, Chevrolet top customer retention survey
According to the J.D. Power and Associates
2005 customer retention survey, Lexus leads
the industry in new vehicle buyers/lessees who replace their car with a vehicle from the same company.
Lexus retains 63 percent of its new-car customers, compared to an industry-average 49.6 percent.
Following Lexus on the list were Toyota (62.6 percent), Honda (59.9 percent), Chevrolet (57.3 percent) and Hyundai
(56.3 percent).
If you're curious about trends, in 2003
Chevrolet led the survey with 60.8 percent, followed by Toyota (59.3%), Mercedes-Benz (58.7%), Ford (58.1%) and Honda
(57.1%).
- Lexus tops U.K. customer satisfaction survey A new J.D. Power/What Car? 2006 U.K. customer satisfaction survey has just ranked Lexus as the country's top brand, with the brand's IS sedan taking high honors as as the highest ranking car.In custom ...
- Toyota and GM top annual customer loyalty survey The results of the annual R.L. Polk & Co. Loyalty Excelerator Report are out, and Toyota scored highest in brand loyalty to an automotive division, knocking Ford out of the top spot for the first ...
- GM, Toyota shine on JD Power Survey 10 Toyota models and 5 GM models grabbed top spots on the J.D. Power initial Quality Survey. GM's biggest winner was the Chevy Malibu/Malibu Maxx, which beat last year's winner, the Hyundai Sonata, in ...
- J.D. Power reports Toyota ranks highest in customer retention J.D. Power and Associates released its 2006 Customer Retention Study today, and to no one's surprise Toyota tops the list. The Japanese automaker averages a 63.9 percent customer retention rate, which ...
- GM "delights" customers The 2005 survey of North American new car buyers is out, and GM comes out on top - winning five categories, more than any other automaker.The annual survey, conducted by market research firm Strategic ...
0 Responses to » Lexus, Toyota, Honda, Chevrolet top customer retention survey
Leave your response!