Why the new AppleTV should be in your car

When Apple's low-cost Mac Mini computer debuted, it wasn't long before industrious hackers took advantage of its small form factor to create some incredible in-car installs. There have always been some major limitations, however, to installing a Mac Mini in your dash, the most significant being how to interact with it. Driving around with a keyboard and mouse in your lap isn't very ergonomic. Enter the new AppleTV, a device that despite having only been on the market for a week or so has become the most hacked Apple device ever. It has not, however, been installed in a car yet. Here's why it should be.
The AppleTV is a device that's designed to be used in conjunction with a Mac or PC running iTunes, which, let's face it, most computers do. It connects to your desktop via an 802.11 wireless connection and syncs video and music purchased from the iTunes Store onto its own 40GB hard drive. In essence, it acts much like a screenless Video iPod that syncs wirelessly with your computer. Instead of connecting it to an HDTV as it was designed, one could easily envision hacking the video input of a car's in-dash screen to accept the video output of an AppleTV. If successful, you could theoretically pull into your garage and wirelessly sync the video and music on your desktop computer to your car (assuming the range of your wireless network reaches the garage). Once on the road, all of the AppleTV's functions are controlled via a tiny Apple Remote, so there's no need for a keyboard, mouse or other exotic input device.
The AppleTV is even smaller than the Mac Mini, so finding room in a glove box or even behind the dash shouldn't be a problem. Third-party companies have already come up with pre-modified AppleTVs that feature hard drives as large as 120GB. There's even a USB port on the box that, while disabled by Apple from the factory, has already been opened up by hackers.
OEMs are already offering in-car entertainment systems with built in hard drives, the Infiniti 9.3GB Musix Box and Chrysler's 20GB MyGIG are but two examples. The problem with factory-offered solutions is that while they'll accept music files all day long, none have an operating system sophisticated enough to play back video files stored on their hard drives. The AppleTV is literally a small computer that, while not as powerful as your Intel Core 2 Duo box, has more than enough muscle to display episodes of Sponge Bob Square Pants all day long.
Listen up automakers, 'cause this is good advice. Give Steve Jobs a ring, offer him any amount of money to license the AppleTV for use in automotive applications. Don't worry about getting exclusive rights, because Jobs won't give them to you. You just want to be the first to offer the technology of the AppleTV in the cars you sell. The hackers will beat you to it, but their success will serve to prime the public on how much better this technology is than anything being offered.
The real reason why the AppleTV would be a killer auto application is because it syncs with iTunes, where so many people keep their music, video and podcast collections. Basically, the first automaker that can say its cars will seamlessly sync with iTunes on their home desktop... well, that's a tough trick to beat.
- Mobile technology at Tokyo's CEATEC PC Magazine just posted a review of the annual Combined Exhibition of Advanced Technologies, conveniently timed ahead of the Tokyo Motor Show. An interesting trend seems to be continuing as entertainm ...
- Matching iPod for Your Car iPod is a marketing machine. With more and more auto manufacturers offering or planning to offer "seamless integration" of iPod, the days of having to resort to FM transmitters are numbered. And if yo ...
- Prince Charles buys a Prius TCC is reporting that the Prince of Wales has purchased a Prius, adding it to his extensive collection of automobiles. Unfortunately the official website of Prince Charles doesn't have a gallery devot ...
- Blaupunkt ships four new "high-value" car radios We all know what "high-value" means, right? It's the least amount of substance a company can offer to attract the more thrifty among us. I could poke fun at this press release from Blaupunkt for how i ...
- Take the iPod with you on new gen of GM radios The General is taking the low-tech approach to give anyone with an iPod or any other audio source a direct link in the front of the radio. The iPod will still need to be controlled by the unit, unlike ...
- Apples to Oranges: iPod is to Apple like the Camry is to Toyota The Unofficial Apple Weblog just posted about how the computer industry is starting to resemble the auto industry. We're not quite sure about that but the massive discounts on new PCs certainly has an ...
- What's going on with Mazda One of our favorite car companies seems to be in trouble. The auto press regards Mazdas, for the most part, as excellent cars to drive. The Mazda 3 won a number of awards this year for example. But Ma ...
- Add Volvo to iPod list That's right, Volvo of North America says it will offer two iPod connectivity options across its entire line in 2005. That's right you can be really safe in your S40, V50 or XC90 while listening to yo ...
- Monster announces iPod car adapter The venerable name in home and car audio linkage, Monster, announces their iCruze adapter for the iPod. Interestingly enough on the site's welcome page the iCruze is set-up in a luxury Mercedes Benz. ...
- iPod and your non-BMW Until now the only "seamless" integration of iPod and car has involved only the upscale BMW brand. Now there's a product that can attach to the back of your stock or aftermarket stereo and allows you ...





















0 Responses to » Why the new AppleTV should be in your car
Leave your response!