Audi plans new product push
Audi announced Wednesday an aggressive investment plan to boost new product introductions over the next five
years.
The Audi AG Supervisory Board said in a press release today that the company will "invest considerable capital in
expanding its model range significantly over the next few years," promising a total investment of EUR 10.8 billion
(about $12.7 billion) between 2005 and 2010.
The plan is to launch at least six brand new models in the next three years to expand and fill in gaps in the
company's product range. In 2006 alone, the company plans to launch an average of a new model or new engine version
every month, including the Q7 crossover (pictured) and the new TT Coupe.
The objective? To sell a million vehicles a year by 2008/2009. The company is on track to sell a record 820,000
vehicles this year.
Audi's new product plan stands in stark contrast to
Ford's restructuring plan that we reported on earlier
today, and brings into focus just how deep is the hole in which the U.S. domestic auto industry finds itself.
[Source: Audi]
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