Ridgeline targeted at Honda loyalists
When Honda introduced the Ridgeline they said it was aimed at the
50,000 Honda owners that buy other brands' trucks. So it is no surprise to read a story that Ridgeline advertising is
being shoved down the throats of present Honda owners. That doesn't mean the ad blitz is small, with a three-page ad in
30 national magazines and even a Super Bowl spot Honda is not quietly talking about its new truck.
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