Volkswagen strives to recapture affordable German engineering label
Would you pay $15,995 for the new Volkswagen Golf?
That's the gamble Volkswagen is banking on. After the demise of the VW uber-luxury Phaeton sedan in the United States, Volkswagen is hoping to go back to what it's been best known and loved for -- affordable German engineering. The price tag puts the Golf smack-dab in the middle of the entry-level price bracket, prime position to lure younger buyers and gain friends for life.
Reasons for concern? The automaker plans to de-content the Golf to attain the low price tag, while similarly-priced Japanese and American vehicles are going out the door with more options at the $16K mark.
[Source: Autoweek]
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