Volkswagen striving for a comeback
This German automaker has been taking a beating lately. From management scandals to quality issues to losing out the top spot in China to General Motors, the last year has not been too kind to VW. The compay is banking on its 2006 models, released last year, and new offerings such as the Eos, to reinvigorate its image and sales.
Mark Phelan’s is cautious, though. While the new Jetta has sold well, it did not get the response Volkswagen was hoping for. And pricing of the new Passat apparently is making consumers do a double-take at the dealer. VW is now looking towards its on-a-roll Audi division and the new VW models like the Eos hardtop convertible (pictured), the latest generation Golf and that model's hot hatch alter ego, the Golf GTI, to bring the company back to the front of an increasingly crowded playing field.
- Nokia lends Bluetooth support to new VW Passat We read a headline on Engadget and then found this more detailed story on TMCnet.com about Nokia and VW teaming up to offer Bluetooth integration. While many cars offer some form of Bluetooth access t ...
- Marketing Volkswagen's comeback David Kiley does an excellent job at painting the bleak road ahead for VW in their attempt at turning the company around with new yet uninspiring models. The company will rely on a new advertising cam ...
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- AutoWeek spies Ford Fusion AutoWeek has spied the coming Ford Fusion around Chicago (second story down - which seems somewhat appropriate). It still looks like some strange combination of a Volkswagen Passat, Nissan Altima and ...
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- Slapping my forehead this a.m. First everyone go read Anita Leinert's rant, I can't possibly call it an editorial, then come right back. Now, did anyone else notice a sizeable omission from this piece? I did. If you're going to cal ...
- New York Times goes custom crazy You know a fad has reached a critical junction when it hits the pages of the New York Times. Phil Patton writes inexplicably about the world of tuner cars, how it inspired movies and TV shows…y ...
- New Jetta spied Here's a sneak peak of what is thought to be the next gen Volkswagen Jetta. Enthusiast site GermanCarFans.com posted the picture with an explanation that the new Jetta was unveiled for dealers to buil ...
- Ex-DaimlerChrysler dude joins VW Yesterday Volkswagen announced that they have settled on terms with Wolfgang Bernhard, the DC boss recently passed over for the top Mercedes job, and famous for his strong cost-cutting techniques. He ...
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