Welburn forecasts the future of GM design
GM's head of global design, Ed Welburn (shown at right with the wildly successful Camaro concept), discussed future
design trends for GM's brands in a wide-ranging interview with , ahead of the Philadelphia Auto
Show.Welburn says he has created a high-level design team, reporting directly to him, with the goal of sharply focusing the design philosophy for each brand.
How are the brand design themes evolving? Here are a few clues:
- Cadillac - a bold statement, with a high level of sophistication, not bland or boring. The new CTS sedan will kick off the evolved Cadillac look.
- Saturn - a European theme tied to the Opel brand
- Buick - very sophisticated for its market segment. A premium American design, refined and well-appointed.
- Pontiac - sporty, youthful and agile design that says "seductive performance"
- GMC trucks - "industrial precision"
- Chevy trucks - a "heavy-duty" signature
- Saab - will get a strong jet aircraft identification
- Chevrolet - includes performance as a key element, but with designs regionalized to suit Chevy's global markets.
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