Marketing/Advertising
We really dug Volkswagen's Night Drive microsite that asked visitors, "When was the last time you just went for a drive?" So when we came across a press release from Audi (posted after the jump), anno ... Tags: driving experience, test drive, premise, audi a4, user interface, virtual world, microsite, prospective customers, itinerary, little luck, uninspiring, audi a4 test, virtual hands, virtual roadtrip, profound disappointment, interactive route, attention span, multimedia world, route planner, internet experience
Technorati Tags: driving experience, test drive, premise, audi a4, user interface, virtual world, microsite, prospective customers, itinerary, little luck, uninspiring, audi a4 test, virtual hands, virtual roadtrip, profound disappointment, interactive route, attention span, multimedia world, route planner, internet experience
Click image for a gallery of the new Skoda FabiaThis is the ultimate car guy birthday cake. This advert for the Skoda Fabia is designed to hit you in the warm, gooey center. Right away, you're drawn i ... Tags: suckers, skoda fabia, flashbacks, car guy, generation y, advert, dessert, birthday cake, sound of music, gooey center, dulcet tones, confections, turners, bakers
Technorati Tags: suckers, skoda fabia, flashbacks, car guy, generation y, advert, dessert, birthday cake, sound of music, gooey center, dulcet tones, confections, turners, bakers
We've grown pretty cynical towards the moribund car adverts populating the airwaves. There have a been a few notable exceptions in the past, but the vast majority do little to stir our emotions and in ... Tags: vw, exceptions, angles, step in the right direction, google, new golf, dub, tv spot, google maps, half hour, multitude, burroughs, night watch, spoken word piece, creative hub, pashnit, choice four, ambient background, car adverts, real fun
Technorati Tags: vw, exceptions, angles, step in the right direction, google, new golf, dub, tv spot, google maps, half hour, multitude, burroughs, night watch, spoken word piece, creative hub, pashnit, choice four, ambient background, car adverts, real fun
Carbuyers are such a fickle group. Chrysler learned that you can inundate them with all the cute ads, fashionable promotions, and corporate celebrities you've got, only to see sales stagnate and even ... Tags: jobs, chrysler, new cars, decline, consumers, carmaker, restructuring, car shoppers, celebrities, promotions, backlash, carbuyers, uptick, company source, advertising age, winning team, cnw market research, dollar buyout, stable company, positive image
Technorati Tags: jobs, chrysler, new cars, decline, consumers, carmaker, restructuring, car shoppers, celebrities, promotions, backlash, carbuyers, uptick, company source, advertising age, winning team, cnw market research, dollar buyout, stable company, positive image
Advertising a product on television can be a very complicated exercise, as each demographic and market get its own specialized message. Many people who travel overseas notice that commercials are pecu ... Tags: gm, cadillac, premise, beast, abe lincoln, new cadillac, chinese market, gentlemen, fair game, makeup, youtube, 18th century, cadillac sls, wig, american colonists, petticoats, englishmen, wild horse, large group, insomnia
Technorati Tags: gm, cadillac, premise, beast, abe lincoln, new cadillac, chinese market, gentlemen, fair game, makeup, youtube, 18th century, cadillac sls, wig, american colonists, petticoats, englishmen, wild horse, large group, insomnia
For years analysts have been recommending to Ford that they shut down the Mercury division unless they actually create some unique vehicles for the brand. With few exceptions like the 1998-2002 Cougar ... Tags: decades, ford, exceptions, mercury mariner, mercury, detroit news, fords, escape hybrid, existence, different color, cougar, color combinations, mercury mariner hybrid, washington post, mercury division
Technorati Tags: decades, ford, exceptions, mercury mariner, mercury, detroit news, fords, escape hybrid, existence, different color, cougar, color combinations, mercury mariner hybrid, washington post, mercury division
Audi apparently thought it could pull one over on the residents of Toronto, but it got caught. The automaker from Ingolstadt applied for a permit from the Film and Television Office of Toronto to shoo ... Tags: automaker, signage, audi tt, advertising agency, new audi, city officials, billboards, sculptures, statues, six feet, ingolstadt, citizenry, film and television office, park settings, toronto residents, david source, peaceful environment, government city, film and television, natural beauty
Technorati Tags: automaker, signage, audi tt, advertising agency, new audi, city officials, billboards, sculptures, statues, six feet, ingolstadt, citizenry, film and television office, park settings, toronto residents, david source, peaceful environment, government city, film and television, natural beauty
You can't really blame Pontiac for giving its rear-wheel-drive G8 Concept and G6 GXP to rapper 50 Cent to use in his video for the song "Amusement Park". After all, pick a premium nameplate like Bentl ... Tags: ferrari enzo, gallardo, nameplate, bentley continental, pontiac g6, rear wheel drive, rolls royce phantom, amusement park, screen time, lamborghini gallardo, entourage, gminsidenews, time source, bentley continental gtc, youtube, half a dozen, pontiac g6 gxp, 2008 pontiac g6 gxp, rap video, music videos
Technorati Tags: ferrari enzo, gallardo, nameplate, bentley continental, pontiac g6, rear wheel drive, rolls royce phantom, amusement park, screen time, lamborghini gallardo, entourage, gminsidenews, time source, bentley continental gtc, youtube, half a dozen, pontiac g6 gxp, 2008 pontiac g6 gxp, rap video, music videos
When some us of think Dodge, we think performance. And that's as it should be. In the past few years, the automaker has blessed us with rides that are wholly American, whether it's the Charger, the Vi ... Tags: dodge, offerings, chrysler, automaker, chrysler group, viper, automotive news, final judgment, roots, smart move, director of marketing, req, dodge marketing, brand source, chrysler buyout, main man
Technorati Tags: dodge, offerings, chrysler, automaker, chrysler group, viper, automotive news, final judgment, roots, smart move, director of marketing, req, dodge marketing, brand source, chrysler buyout, main man
Every automaker has its own subset of dedicated enthusiasts, with varying levels of obsessive behavior. Honda is no different. Take away the misinformed ricers, and Honda's racing heritage stands alon ... Tags: automaker, ad campaign, honda, prowess, legacy, enthusiasts, heritage, successes, s engineering, mediocrity, consumer vehicles, attention to detail, subset, aphex twin, obsessive behavior, ricers, misinformed
Technorati Tags: automaker, ad campaign, honda, prowess, legacy, enthusiasts, heritage, successes, s engineering, mediocrity, consumer vehicles, attention to detail, subset, aphex twin, obsessive behavior, ricers, misinformed
Just last year marketing agencies were bemoaning the advent of the TiVo and similar digital video recorders (DVRs) that allow viewers to fast forward through commercials. A few of the smarter marketin ... Tags: lexus, images, tivo, amp, commercials, advent, fashion, jab, san francisco, throngs, favorite shows, digital video recorders, moment feature, marketing agencies, tv watchers, subliminal messaging, frame by frame, tv viewer, dvrs
Technorati Tags: lexus, images, tivo, amp, commercials, advent, fashion, jab, san francisco, throngs, favorite shows, digital video recorders, moment feature, marketing agencies, tv watchers, subliminal messaging, frame by frame, tv viewer, dvrs
Since the advent of digital video recorder technology (i.e., Tivo), advertisers have sought to keep viewer's attention by involving their products within programming instead of just airing their messa ... Tags: volvo, tivo, product placement, driving school, forbes, advent, google, willing partner, youtube, fifth grader, Craig Robinson, ugly betty, digital video recorder, msn entertainment, tivo advertisers, recorder technology, television source, comedy series, commercial breaks, video series
Technorati Tags: volvo, tivo, product placement, driving school, forbes, advent, google, willing partner, youtube, fifth grader, Craig Robinson, ugly betty, digital video recorder, msn entertainment, tivo advertisers, recorder technology, television source, comedy series, commercial breaks, video series
Honda may have dropped the "BAR" from its name following the full acquisition of the team, but Spyker is planning on picking it up again. Fellow Dutch companies Spyker and Heineken have announced a de ... Tags: fellas, ambitious plan, bar honda, spyker, formula 1, perfect match, sports bar, ambitions, hague, Heineken, fia formula one, van den berg, hospitality concept, innovative bar, alcohol users, experien, dutch companies, etihad, leading brands, nederland
Technorati Tags: fellas, ambitious plan, bar honda, spyker, formula 1, perfect match, sports bar, ambitions, hague, Heineken, fia formula one, van den berg, hospitality concept, innovative bar, alcohol users, experien, dutch companies, etihad, leading brands, nederland
Click for hi-res Fantasticar Product placement and movies are inextricably tied together now, and as a result, films -- even good ones -- have moments that take on an infomercial quality because the b ... Tags: grand caravan, garden variety, product placement, gm product, ford mondeo, screen time, commuter car, casino royale, lame duck, noggin, fantastic four rise of the silver surfer, duck models, ben grimm, better marketing, egregious examples, rise of the silver surfer, fantasticar, fantastic four, mite, multiplex
Technorati Tags: grand caravan, garden variety, product placement, gm product, ford mondeo, screen time, commuter car, casino royale, lame duck, noggin, fantastic four rise of the silver surfer, duck models, ben grimm, better marketing, egregious examples, rise of the silver surfer, fantasticar, fantastic four, mite, multiplex
The F-150 has been the pickup truck sales king for 29 years, and when Ford redesigned its breadwinner for the 2004 model year, it did so with the intention of remaining number one for the foreseeable ... Tags: autoblog, nhtsa, ford f 150, discovery channel, ford truck, toyota tundra, ford division, side impact, marketing efforts, competition source, 2007 ford f 150, leaf spring, truck competitors, safety engineer, dirty jobs, mike rowe, angove, truck suspension, breadwinner, engle
Oh sweet, sweet BMW M3, how we dream of thee. With 420 horsepower, an abundance of carbon fiber, and brakes that could stop a stampede, the M3 represents the pinnacle of luxury sport coupes. Every tim ... Tags: bmw, carbon fiber, brakes, horsepower, surfaces, 0l, music, lotus, abundance, tunes, lotus exige, bmw m3, sport coupes, stampede, luxury sport, ed source, pinnacle
Technorati Tags: bmw, carbon fiber, brakes, horsepower, surfaces, 0l, music, lotus, abundance, tunes, lotus exige, bmw m3, sport coupes, stampede, luxury sport, ed source, pinnacle
This ad takes us back to our childhood, when transmissions came in manual and automatic. That was it. Today's kids have sequentials, continuously variable ratios, dual clutches, paddle shifters, manua ... Tags: volkswagen, variations, autoblog, gearbox, paddle shifters, german car, transmissions, clutches, ratios, dsg transmission, car scene, s child, blue in the face, video source
Technorati Tags: volkswagen, variations, autoblog, gearbox, paddle shifters, german car, transmissions, clutches, ratios, dsg transmission, car scene, s child, blue in the face, video source
Remember last year when Aston Martin completed the Nürburgring 24 Hours with pretty much a showroom stock V8 Vantage driven by the company's CEO, Ulrich Bez, and three other professional drivers? They ... Tags: aston martin, race cars, nordschleife, endurance race, v8 vantage, showroom stock, vehicle dynamics, professional drivers, development engineer, release source, club racers, green hell, sport auto, N24, martin aston, phoenix racing, sportshift, lucky souls, auto one, true to his word
Technorati Tags: aston martin, race cars, nordschleife, endurance race, v8 vantage, showroom stock, vehicle dynamics, professional drivers, development engineer, release source, club racers, green hell, sport auto, N24, martin aston, phoenix racing, sportshift, lucky souls, auto one, true to his word
Most commercials we see on television pitch products like soft drinks and toilet paper – you know, the kind of things that most people buy and most people can afford. There's certainly no shortage of ... Tags: volkswagen, dodge, porsche, clutch, brakes, porsche carrera gt, carrera gt, automobiles, innovations, pitch, german car, fellas, dodge caliber, mass market, toilet paper, volkswagen rabbit, car scene, car commercials, automotive excellence, soft drinks
Technorati Tags: volkswagen, dodge, porsche, clutch, brakes, porsche carrera gt, carrera gt, automobiles, innovations, pitch, german car, fellas, dodge caliber, mass market, toilet paper, volkswagen rabbit, car scene, car commercials, automotive excellence, soft drinks
We've known for far too long that the MINI Clubman is on its way, but it's still nice to get some confirmation from the automaker's main information outlet that the elongated hatch is on the horizon. ... Tags: automaker, hatch, fashion, confirmation, mini clubman, horizon, information outlet
