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11 May 2007 posted in Marketing/Advertising 4 views
VIDEO: Honda goes mental with Hondamentalism Every automaker has its own subset of dedicated enthusiasts, with varying levels of obsessive behavior. Honda is no different. Take away the misinformed ricers, and Honda's racing heritage stands alon ...
Tags: automaker, ad campaign, honda, prowess, legacy, enthusiasts, heritage, successes, s engineering, mediocrity, consumer vehicles, attention to detail, subset, aphex twin, obsessive behavior, ricers, misinformed
9 April 2007 posted in Videos 4 views
VIDEO: Subaru Impreza and WRX strolling in the park Hate it, or merely intensely dislike it, the new Subaru Impreza (and its WRX derivative) is here to stay. The specs show a car that should be fun and capable, but the photos are what have killed it in ...
Tags: cars, subaru, ad campaign, photos, low speed, wrx, glamour shots, derivative, subaru impreza, public opinion, youtube clip, Griffith Park, scubies, peak action, sphere
21 March 2007 posted in Hatchbacks 10 views
Mega Gallery: The Volvo C30 click above image to view 93 new wallpaper-sized pics of the Volvo C30Sure, the Volvo C30's old news by now, but it's still one of this year's favorites among the Autoblog staff. This week, the automa ...
Tags: automaker, launch, volvo, ad campaign, slew, editors, wallpaper, sema, new photos, eye candy, paris motor show, hatches, old news, volvo c30, neff, mega gallery, desktops
19 March 2007 posted in Sedans/Saloons 2 views
Audi to double line-up by 2015, offer A7 and cute-ute There's been plenty of talk recently about the future of Audi and its plans to dominate the worldwide luxury market over the next decade. Audi execs seem overly confident that such a feat is attainabl ...
Tags: slogan, ad campaign, onslaught, gaps, execs, automotive news, tag line, center stage, dispatches, q5, move towards, luxury market, req, A7, first move, Michael Dick, conceivable niche, german kid, worldwide luxury, brand campaign
2 January 2007 posted in Marketing/Advertising 1 views
Volvo: So tell us what you REALLY think about our new C30 While we have nothing but love for the C30, apparently there has been a love it or hate it reaction to the car at recent auto shows. Volvo has come up with an interesting new ad campaign to harness th ...
Tags: volvo, ad campaign, commercials, london, automotive news, c30, tag line, short films, interactive website, contemplation, nothing but love
22 December 2006 posted in Marketing/Advertising 3 views
New Ram ad will knock your block off Oh, man, the memories this ad spot brought back for the guys here at Autoblog. As kids, we spent literaly endless fun-filled minutes working the controls on our Rock'em Sock'em Robots. And that's exac ...
Tags: dodge, dodge ram, autoblog, transformers, ad campaign, buddies, hot wheels, memories, street fight, baby boomer, red rocker, blue bomber, rock em sock em robots, endless fun
28 November 2006 posted in Marketing/Advertising 3 views
EXCLUSIVE: Volvo hatches the C30 ad campaign We're looking forward to the eventual US arrival of the new Volvo C30. Next month, Volvo will be launching its new ad campaign for the plucky little hatchback across Europe. Spearheading the effort is ...
Tags: europe, volvo, ad campaign, london, first appearance, hatches, tomato, two camps, television commercials, euro rscg worldwide, videos games, games downloads
26 November 2006 posted in Maintenance 4 views
Chrysler cusses in never-aired gag ads WARNING: Video is NOT work or kid friendly. Contains adult language, and unlike Binky, it ain't bleeped.Our friends at Jalopnik discovered Chrysler's new online-only ad campaign a few days ago. Now th ...
Tags: chrysler, ad campaign, few days, ad agency, gag, takeoff, folgers coffee, bbdo detroit, adult language, cusses, folger
31 October 2006 posted in Government/Legal 4 views
Dodge advertises journo's speeding ticket Remember the Canadian automotive journalist who was caught driving a Dodge Charger at 222 km/h (approximately 138 mph) on a public road in Quebec? Apparently Dodge does and they think alluding to the ...
Tags: dodge, tires, ad campaign, consumers, journalists, canada, dodge charger, quebec, canadian auto, charger srt 8, dodge charger srt 8, car manufacturers, speeding ticket, dodge charger srt8, montreal, telephone number, auto journalist, journo, longueuil, 8888
31 October 2006 posted in Marketing/Advertising 8 views
Chrysler Sebring ad campaign goes multi-cultural Chrysler will kick off its ad campaign for the new Sebring by featuring three Asian ads scheduled to air in New York, Los Angeles and San Francisco beginning in early December. They are part of a mult ...
Tags: mid size, contender, segment, chrysler, ad campaign, camry, detroit news, chrysler sebring, sebring, asian market, blitz, chrysler brand, marketing campaign, sebring chrysler, asian buyers, multimedia marketing, television spots, korean language, tv channels, mandarin
4 October 2006 posted in Marketing/Advertising 7 views
VIDEO: Nissan Note The "Ken & Mary" Skyline commercial posted earlier was something we found during our search for the Nissan Note TV spot you see above. Filmed in Bangkok, it's one of the better ads we've seen in a ...
Tags: ad campaign, amp, cargo area, nissan, renault, notebook, skyline, tv spot, pencils, paint rollers, paint tank, eddie cochran, note tv, giant face, background track, blue ink, tricksters, album art, blue note, bangkok
26 September 2006 posted in Marketing/Advertising 1 views
Our Country, Our Truck: Vids debuted, no nukes Late last night, the embargo on GM's new Silverado ad campaign was dropped and our friends over at the Jalop' were kind enough to let us in on all the glorious and controversial details.Now that the a ...
Tags: gm, images, ad campaign, silverado, embargo, ground zero, 11th hour, visuals, jalopnik, atomic bomb explosion, pr flacks, towers of light
26 September 2006 posted in Marketing/Advertising 6 views
Our Country, Our Truck: GM's Silverado marketing campaign The PR people at GM have described their new line of GMT900 pickups as, "the most important product release in General Motor's history," and it very well may be. With a new player in the market in the ...
Tags: gm, target, segment, ad campaign, silverado, brethren, pickup truck, tundra, monday night football, marketing campaign, americana, ground zero, john mellencamp, sierra, campaign source, towers of light, atomic bomb test, serenades, married men, american culture
30 August 2006 posted in Etc. 7 views
Follow the white rabbit! Profero, MINI's UK advertising agency, has put together a fun little ad campaign for the Brits -- a virtual tour through Great Britain's most random websites, led by a white rabbit (that looks suspici ...
Tags: ad campaign, brits, logic, great britain, rabbit, banner ads, uk advertising agency, urban junkies, rabbit holes, good recipes, white rabbit, cool hunting, random websites, hencam, mini banner, virtual tour
17 August 2006 posted in Marketing/Advertising 6 views
Chrysler: Dr. Z is here to stay Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which have ...
Tags: chrysler, ad campaign, auto industry, chrysler group, 100 million, aspen, group sales, radio spots, steve miller, unsuccessful attempt, marketing communications, dream car sweepstakes, comic book character, sweepstakes giveaway, standup comedian, current tv
15 August 2006 posted in Marketing/Advertising 6 views
New Cadillac ad campaign goes live UPDATE: Our man Matt sent us over this link to the media site for Caddy's new ad campaign "Life, Liberty and the Pursuit" which has the two ads, plus a making of. Enjoy and thanks Matt!Modernista has ...
Tags: decades, heart, hell, cadillac, ad campaign, caddy, crest, google, automotive news, new cadillac, advertising campaign, hoods, youtube, fruits, blow by blow, anatomy, modernista, life liberty, abc stations, campaign life
14 August 2006 posted in Car Buying 2 views
Caliber appeals to females despite 'un-cute' ads When Dodge made it a point to distinguish the new Caliber from its older, weathered sibling, the move to the "It's not cute" marketing slogan was in stark contrast to Neon's "Hi" ad campaign.Whether o ...
Tags: dodge, suvs, car buyers, slogan, ad campaign, females, marketing, guess, neon, sibling, automotive news, caliber, ruggedness, stark contrast, logic, x chromosome, lot 43
9 August 2006 posted in Marketing/Advertising 2 views
BMW: Still Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of the "Company of Ideas" theme cent ...
Tags: bmw, tires, slogan, ad campaign, amp, clue, films, niche, inspiration, tagline, press releases, ad agency, performance series, concerts, quotes, vp marketing, advertising age, bmw north america, adweek, al ries
5 August 2006 posted in Etc. 7 views
Harlequin Rabbit spotted in the wild and shot We admit it, VW has engaged our attention with its recent ad campaign for the Rabbit that centers on the furry creature's penchant for procreation. The ad on the back cover of Playboy is great, but th ...
Tags: colored cars, automaker, ad campaign, body panels, raceway park, vw audi, attendees, original version, clown car, penchant, old bridge township, englishtown new jersey, audi enthusiasts, rabbit owners, screen caps, furry creature, waterfest, old bridge, flickr, procreation
1 August 2006 posted in Marketing/Advertising 3 views
Autoclaustrophobia: Nissan pushes Versa in pop culture This week, Nissan launched a new ad campaign to promote the upcoming 2007 Nissan Versa. The promotion centers around the faux-word, "autoclaustrophobia." Essentially, the fear of too little space with ...
Tags: ad campaign, photos, consumers, nissan, auto show, automobile, fear, pop culture, blitz, reality show, climax, nissan versa, auto channel, promotion centers, star tomorrow, word marketing, music partner, autoclaustrophobia, little space, partner network