alfred sloan
Forbes columnist Jack Trout weighs in on General Motors’ branding strategy, past, present, and future. He notes that Alfred Sloan, who was elected president of GM in 1923 and would guide the com ... Tags: gm, chevrolet, pontiac, chevrolet equinox, badge engineering, equinox, torrent, general motors, rsquo, forbes columnist, alfred sloan, jack trout, sinking the ship, myriad number, distinct character, similar products, next thirty years, trout
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